Alongside my consultancy and my membership network, I undertake speaking engagements. I have spoken at marketing conferences, family arts conferences, and at events where audiences want a real story rather than a corporate keynote. The talk I give most often is about becoming an entrepreneur at 59, age is just a number, and that talk goes down particularly well with women starting their entrepreneurial journeys later in life.
Get in touchA real story. 25 years in the arts industry, 12 of them as an actor, the rest as an arts administrator and consultant. The lived experience of starting a business at 59 and growing it into a national consultancy and a 1,100-member network.
And the voice of somebody who has spent her whole career making art and culture feel possible for people who would never have come otherwise. Honest, warm, and grounded.
Becoming an entrepreneur at 59. Audience development for arts organisations. Diverse audiences in the widest sense. Community engagement that actually engages communities. The role of trust in arts marketing. The future of audience work in UK arts and culture.
Marketing and family arts conferences. Industry events. Public-facing talks at venues, museums and heritage sites. Community gatherings. Networks and women-in-business events.
Testimonials
Working with Elaine has been incredibly rewarding for our project. As a predominantly white organisation, we called upon Elaine’s lived experience and expertise to recruit African Caribbean participants for Focus Groups this year, and I don’t think we would have been able to run those consultations to time, or as successfully, without her support. Elaine went above and beyond from the get-go, even travelling to Harewood to visit and meet with some of the participants, which I think had a positive contribution to their experience. Plus, she’s a lovely person to be around and work with! Elaine’s dedication and communication throughout is testament to how invested she is in diversifying cultural audiences in a genuine and authentic way, and I’m really looking forward to continuing to work with her and draw upon her expertise for this important work. Don’t hesitate to work with Elaine!
Whether you are a venue, a producer, a heritage site, or an arts lover thinking about joining The Arts & Culture Group, I would love to hear from you.
