Audience outreach for schools

What schools work usually looks like

A typical schools project covers some or all of the following.

• Disseminating exclusive ticket invites to my list of teachers and schools for a particular performance, exhibition or event
• Coordinating workshops in schools, in theatres or in venues, including sourcing and briefing the practitioners
• Observing the workshop on the day, taking notes and reporting back to the client
• Surveying teachers and students for feedback on the production and the workshop
• Building the longer-term relationship with the teacher so they hear about the next production too

I also create surveys that go out to schools and teachers after a production. Feedback matters. It is how the next round of work gets sharper.

How an outreach push for schools usually runs

The shape of a schools push depends on the production and the timeline, but it usually covers:

1. The brief from you about the production, the dates, the audience and the access offer
2. Outreach to my teacher list and to relevant new schools, with a clear, honest invitation
3. Practical support for teachers booking, including age suitability, running times, content guidance and any access information
4. Workshop coordination if workshops are part of the offer
5. On-the-day attendance where it adds value, particularly for the first matinee or workshop
6. Feedback and reporting after the run

Questions schools-facing clients often ask

Can you handle the logistics of an education matinee from start to finish? Yes, including outreach, ticket coordination with the venue, workshop arrangement and on-the-day support. The exact split depends on what your in-house team is doing.

Do you cover schools outside London? Yes. My teacher list includes contacts in regional cities and across the UK, particularly in places I have toured to with productions over the years.

Can you bring SEND schools and access-priority schools? Yes. I have particular experience with relaxed and chilled performances and with making sure the right groups know about them.

Do you work with primary or secondary schools? Both. The shape of the outreach is different but the principles are the same.