Community engagement

I have been engaging communities in the arts for over 40 years, and I still love being face to face with people most of all.

It is one of the deepest threads through my career and the part I am proudest of. Real engagement does not happen from behind a desk or in a single email. It happens in person, meeting community leaders, faith leaders, school heads and families, listening, and building trust over time. I have introduced young people to their first ballet and watched them on their feet, cheering. That is the work.

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Real community engagement, done in person

Community engagement is one of the deepest threads through my career. I have been doing this work for over 40 years, in one form or another, whether it has been organising theatre visits, leading workshops, or just going out and engaging authentically with people. My work in this area is for arts organisations, theatres, galleries, museums and heritage sites who want to do community engagement properly, not as a tick-box exercise but as a real, lasting relationship with the people on their doorstep.

How I work in community engagement

Community engagement looks different for every project, but the core of how I work stays the same.

  • I get a clear brief from you about who the community is, what you want the relationship to be, and what success would look like
  • I go and meet people. Face to face wherever possible. Community leaders, group organisers, faith leaders, school heads, family support co-ordinators
  • I build the rapport. People often tell me I am personable and relatable, and that really helps me in this work
  • I bring your offer to the community in a way that respects their time and their interests
  • I support the activity, whether that is a theatre visit, a workshop, an exhibition opening or an ongoing programme
  • I observe, take notes and feed back to you so the relationship deepens over time

Testimonials

What clients say

Working with Elaine has been incredibly rewarding for our project. As a predominantly white organisation, we called upon Elaine’s lived experience and expertise to recruit African Caribbean participants for Focus Groups this year, and I don’t think we would have been able to run those consultations to time, or as successfully, without her support. Elaine went above and beyond from the get-go, even travelling to Harewood to visit and meet with some of the participants, which I think had a positive contribution to their experience. Plus, she’s a lovely person to be around and work with! Elaine’s dedication and communication throughout is testament to how invested she is in diversifying cultural audiences in a genuine and authentic way, and I’m really looking forward to continuing to work with her and draw upon her expertise for this important work. Don’t hesitate to work with Elaine!

Beth Dawes, Head of Marketing and Audiences. Harewood House, Leeds

Talk to me about your project

Whether you are a venue, a producer, a heritage site, or an arts lover thinking about joining The Arts & Culture Group, I would love to hear from you.

Get in touch

Why face to face still matters

Yes, you can do a lot electronically, and a lot of my outreach happens by email. But nothing beats being face to face, looking somebody in the eye, and really listening to what they want from what you can offer. So much of what I do is about taking the time to be there in person, because that is what changes the conversation from a marketing message into a genuine relationship.

Who I work with on community engagement

The communities I have worked with over the years have come in every shape and size. Young people, elders, students, families, people with disabilities, young people with SEND, faith communities, cultural communities, community groups in every corner of the UK.

I treat them all the same way, with respect, with an open mind, and with a real interest in what they want to do with art and culture. Sometimes they know exactly what they want. Sometimes they have never been to a theatre, a gallery or a heritage site, and they are open to being introduced. Both of those are wonderful starting points.

A story I love telling

I worked with a community group whose young people had never been to the ballet. It was a young person’s ballet, dancers their age, and the group leader trusted me enough to bring them. Some of them thought it was the cinema, they did not realise it was a live performance. By the end they were on their feet cheering. Absolutely amazing.

Good community engagement open up opportunities and possibilities. It is not just one event. It is the door to a whole world of culture that those young people now know is for them.

When community engagement consultancy is the right fit

This service is a particularly good fit if:

  • You are an arts organisation that wants a real relationship with your local community, not a one-off project
  • You are a heritage site whose history connects directly to communities you have not yet engaged
  • You are a producer planning an outreach programme around a tour and need somebody on the ground
  • You are running an access or relaxed performance and want the right groups to know about it and feel welcome

What you get when you bring me in

  • 40 years of community engagement experience in the arts
  • A genuine, personable presence in the room and on the phone
  • Real relationships with community leaders across the UK
  • Honest reporting on what is working, what is not, and what to try next
  • A consultant who treats every community as worth her best work

Testimonials

What clients say

You are the Catalyst for my love for Arts and Culture. The vulnerable young people and community we support love the show, opportunities and exposure.

Fola Bello, CEO, Foluke Legacy

Talk to me about your project

Whether you are a venue, a producer, a heritage site, or an arts lover thinking about joining The Arts & Culture Group, I would love to hear from you.

Get in touch